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3rd annual forum
10:00-17:30, 12 November
2008
World Travel Market, Excel, London, UK
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China Outbound Tourism Quality Label
Launched by the
China Outbound Tourism Research Institute
At the opening ceremony of the WTM-ChinaContact forum
Click here for the press release
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China outbound tourism highlights
China inbound tourism highlights
Full program details
'China - the Future of Travel' forum is the only travel trade event outside of China that can discuss these developments with authority and offer practical solutions and insights. Through forums and interactive panel discussions delegates deepen their understanding of China as a tourism market and destination.
Over the past three years, the World Travel Market has been leading the
pack in focusing on the biggest future market and destination for
travel and tourism - China.
In 2006, 2007 and 2008, the
WTM-ChinaContact forum hosted delegates from Europe, North Africa,
North America, Middle East and Australia who came to learn how to
access the Chinese market and attract more Chinese to visit their
destination, hotel, attraction or service. Travel agents have attended
to discover what China offers visitors (both leisure and business)
beyond the now famous attractions of Beijing, Xian and Shanghai. This
year delegates have heard case studies of successful recent
entrants into the Chinese market and listened to panelists discuss the
opportunities and pitfalls of doing business in China.
In order to get a better understanding
of what China represents in terms of tourism potential, a well rounded
view of its inbound and outbound industries is highly recommended.
Highlights of China outbound tourism session:
- Hear tourism expert Professor Wolfgang Arlt discuss the
impact of the Olympics and the Sichuan earthquake on China's tourism sector in the coming year.
- Listen
to Rosita Yiu, VP of Asia Sales, Accor Hotels share her experience of
marketing accommodation to Chinese visitors over many year and
preparing her properties to Chinese guests.
- Learn from case studies of different tourism promotion organisations
and travel companies who entered the China market in recent year, presented by Roy Graff, Managing Director of
ChinaContact.
- Find
out how the Olympic Games held in Beijing this summer prompted further
diversification of the Chinese tourism market into exciting niche
markets.
- Hear a case study of how Visit London is using the Olympic link to enhance their relationships with China and promote tourism growth.
- Network with Chinese outbound travel agents and
travel trade media and have the opportunity to ask the experts about
their own business' potential in China.
Highlights of China inbound tourism session:
- Presentation
and panel discussions by tourism officials from China, including the Beijing Tourism Board, Shanghai Tourism Board, Guilin Tourism Board and other senior officials. They will
be asked to answer questions about the growth in special interest
tourism in Western China and the need to embrace sustainable tourism
practices.
- Assessing the impact and contribution of the
Olympic Games to China's inbound tourism economy. Sportsworld was the
official ticketing agent for the Beijing Olympic
Games and carried on a large operation in Beijing during the Games. Their Director of Operations will talk about their
experiences of operating a large scale inbound tourism operation at
such a critical time.
- China's
growing confidence in holding large scale events and attracting further
international meetings, incentives, conferences and events business.
- China's
wealth of tourist resources beyond the usual - how China can
accommodate 100 million tourists by 2020 without ovewhelming its
traditional tourist attractions - discussed by Albert Ng, CEO of Wild
China.
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Thankyou to our Supporters |
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China National Tourism Administration |
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Switzerland Tourism Board |
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China Outbound Tourism Research Institute
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China Travel Industry Blog |
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